On 10 may in the heart of Brescia, the second of Extrabanca, the sale to the retail-banking-design innovative by Crea International was inaugurated. A human and innovative Bank dedicated to immigrants, open every day from Monday to Saturday, sometimes even on Sunday.
Home, listening and information are the main values of Extrabanca, who led the immigrants, a component of the relevant Italian economy, on their way to integration and of the Declaration.
The metaphor of the design is contained in the idea of a bridge designed as a link to a new different world where dreams become reality. A place that differs radically from traditional banks, which makes the customer feel cuddled, secure with advanced services.
Brescia design concept has been proposed and made in a very special architecture, with a strong historical and aesthetic impact wrapper.
It is located in an ancient building in the historic centre of Brescia, capitals uderlined and barrel and vaults, not only preserved but even harmoniously combined with the extremely contemporary design of the Bank itself.
The three Windows, custom graphically thought a language high impact, give a deep transparency and visibility the interior space. 150 Mt from the Branch developed on a single level, with the main entrance located in the first three showcases, to the road of Garibaldi, in the centre of Brescia.
Place of the entry of persons can be received in a large area of welcome, where the expectation with its taste lounge space is formulated under the vaults of the cross, focuses on the concept of lighting.
The area of consultation for clients is located in the central body of the branch, where the specific portals for the innovative concept are framed by architectural Chapel, which dominates the whole of the building.
Developed sophisticated lighting system focus on the architectural front during the night, lighting LED's RGB mordoré satin dynamic thinking and LEDs stained Windows, gives the Bank this suggestive image capable of breaking down not only with traditional banking rules, but suited to the General Directorate of the idea of a place of character big, energy and dignity.
Once more, the Italian design retail company reached its objective communicate, interior design of thought, a set of values able to tell the story of the commissioning company.
May 10 in the heart of Brescia, the second of Extrabanca, the sale to the retail-banking-design innovative by Crea International, was inaugurated. A human Bank dedicated to immigrants with its specific provision that aims to facilitate the establishment of relations and encourage interactivity through the distinctive architectural feature of a bridge linking to a new different world where "dreams can come true." The idea of the bridge is used as formal archetype in an informal and friendly but institutional environment at the same time.
The remarkable impact of the concept of retail banking services can immediately be perceived not only by the dominance of white colour, which gives an ethereal atmosphere to the branch, but even from the same conformation of provision of Brescia in an architectural space very special and historic, said the capitals and by barrel vaults. This note once more architects designers and Crea international capacity to adapt to space, whatever it be, ancient or modern, innovative concept. Other characteristics are the same, the other Milan to the retail-banking-design branch, obviously adapted to the particular conformation of this space.
There is a welcome Manager who introduced the client in the Bank, in a large waiting room four stations open with benches and large portals with emphasis on space and the particular architectural context, separated from the area reserved for clients and Office area closed and private.
All are focused on an innovative concept of Visual communication strong with a sophisticated system of night of RGB LED dynamic lighting, either by a graphical language, consisting of a superposition of pourable and sinuous lines, meanders along all the Windows and walls branch - as to strengthen the idea of a bank that accompanies the client on its path of growth and success.
Once more, the Italian-retail-design company reached its goal to communicate, through brand design, a system of values to speak of listening, of pride and personal services.
http://www.creainternational.com/index.php?Method = News & action = zoom & ID = 1242
Design and Composition (Paperback)
