Fine Art Instruction School Uses MySpace to Increase Online Presence and SEO
Mission Renaissance, the world’s largest fine art instruction program, has launched their official MySpace page.
Mission Renaissance will be using the social media power of MySpace to promote their students art work, give drawing and painting tips to the public, and to provide a platform for special announcements regarding their fine art drawing and painting instruction programs.
According to Mission Renaissance CEO – Ted Prescott – creating a professional MySpace profile is all part of the plan of increasing Mission Renaissance’s online presence, which fits into the larger plan of the schools overall expansion.
“This year we will be aggressively increasing our online presence as part of our expansion strategy. There are over 100 million MySpace users, eBay moves 40 billion dollars in merchandise every year, and RSS feeds send news and communication all throughout the world. We will ensure that our company is taking advantage of all the internet has to offer. Our online campaign will include mostl aspects of social media, commercial outlets such as eBay, and professional RSS news outlets to increase our online presence. As well as to further strengthen our companies branding identity and to promote both our in-house fine art drawing and painting courses as well as our ‘Art of Drawing’ home instruction DVDs and online drawing instruction courses.”
Mission Renaissance has hired full time web developer and internet marketing professional Eric Hines to help implement their online marketing strategy. This strategy also includes a professional eBay store promoting their art supplies and drawing instruction DVDs, an Amazon store, a Yahoo shopping store, a MySpace and Facebook profile, videos on YouTube sharing drawing and painting tips, rss press releases, and a complete search engine optimization overhaul of their website, http://www.thegluckmethod.com
Eric Hines – the new Mission Renaissance web developer – has this to say regarding the Mission Renaissance MySpace profile.
‘I am very excited to be working with Mission Renaissance. The last SEO project I completed was for a large Los Angeles based home improvement company. With the help of fellow web development specialist Bjorn Enki we were able to secure a #1 position for them in both Google and Yahoo for their specific keywords. The results in the increase of estimates and resulting sales was quite impressive. I am looking forward to creating the same level of traffic and internet buzz with Mission Renaissance.
We are opening a Mission Renaissance MySpace profile for many reasons. The first reason is to provide a social media network where we can make announcements and keep in communication with our students. We have over 3,000 students in our 20 drawing and painting instruction studios every week and untold thousands using our ‘Art of Drawing’ home instruction DVDs.
Second, using press releases, a link strategy, and developing buzz about our MySpace profile we intend to have Google index it quickly into their search engines and get it to a Google page rank of 4 or 5 within a few months. Thus providing our MySpace profile with outside traffic. Unfortunately a high page rank on MySpace won’t be of any use in regards to outbound links to our main website.
MySpace recently has added a function called msplinks. It uses a 302 redirect function to handle unwanted spam links. However it completely wipes out any ranking power any legitimate links have as well. The traffic still arrives to your site though and we are confident that our website is interesting and useful enough that this new flow of traffic will still result in people linking to our site.
Third, most of our students are of the younger demographic. Social media tools such as MySpace and Facebook are THE way that these kids, teens and young adults are communicating with each other. Some of their friends will of course see our logo in their friends list, and thus pay a visit to our profile and hopefully our website, where they too can learn how to draw and paint like their friend is.
Fourth, to create a useful and fun-to-visit MySpace profile. We intend to do this by posting our student’s art work, providing drawing and painting tips, and announcing exciting news, such as our students selling their artwork to help raise money for favorite charity or donation of art classes to private and public schools.
Of course making the profile attractive is important too. The students are work is gorgeous and completely compliments the layout. Even the tempo of the profile music in the background matches the same tempo of our slide show showing off our student’s art work.
Making our profile beautiful and fun to visit will inevitably help get links to both our MySpace.com profile as well as our main website. Which of course raises the Google page rank and position in the search engines.
I am also excited about releasing our eBay store later this month. There is a wealth of potential to sell our drawing and paint supplies as well as our fine art drawing instruction DVDs worldwide.
When it comes down to it it’s all part of getting our company into a viral marketing run.’
You can visit their MySpace profile at http://www.myspace.com/missionrenaissance. Send them an invite, they will be glad to call you friend.
Mission Renaissance was founded by renowned Fine Artist and educator Larry Gluck in 1975. Mr. Gluck and continues to expand teaching more students how to draw and paint via the patented Gluck Method every year.
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Tags: Amazon Store, Art Instruction, Art Supplies, Art Work, Billion Dollars, Commercial Outlets, Ebay, Ebay News, Ebay Store, Eric Hines, Expansion Strategy, Fine, Increase, Instruction, Myspace, Myspace Profile, Online, Online Marketing Strategy, Painting Courses, Painting Tips, Presence, Prweb, School, Special Announcements, Students Art, Time Web, Uses, Web Developer
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